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Andrew — British Thoughts's avatar

Excellent article, it really shows the financial cliff the Beeb is facing. Keeping the licence fee is really just a slow death, it simply can’t stay. But the question really is how do you fund it?

If it runs adverts, then ITV/C4/C5 likely collapse. It could go into general taxation, but let’s be honest, that just means constant cuts. It could try subscriptions, but that goes against "free for all," so you're left, I think, with two options:

1) It moves to the council tax: More progressive, but it would be attached to the second most unpopular tax in the UK after the licence fee.

2) You move it to broadband and mobiles: Probably a £3 or so monthly levy could cover this—most would pay less than they do now.

I think option 2 is the only way to do this. You could bring it in at, say, 50p, call it some random name like culture levy, and not link it to the BBC, but put the cash in a "culture fund." Then, every year, increase it in line with when broadband suppliers already increase fees. In five years, you could get it up to £3 and no one would notice.

Then you announce the licence fee is scrapped and say it's being paid for by this fund. No one would really know or care because they would be used to paying the levy.

At the same time, you get hold of BBC Studios and give them a very strict target of growing BritBox to 10 million subscribers in 4 years, 15 million in 8 years, and 20 million in 10 years—there is no reason that can't be done.

They have 4 million subscribers now, but it only shows dramas and is only available in 4 countries! Just adding News, kids' shows, and Doctor Who would increase the subscriptions. Plus, the BBC knows at least 6 million people in places like Spain and Dubai access iPlayer without really paying. Once you get BritBox to the 20 million mark, we’ll start to see a flywheel effect happening, and the BBC will slowly become more self-funding.

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